Sonya Esman

Passion for Fashion


How does Skype help you stay in touch with family and friends back home in Russia?

I have Skype video calls with my family in Russia every week, and it makes me feel like I don’t live in a different continent for those two hours that we’re talking. I can’t imagine our relationship would be the same without it!

How does Skype enable you to collaborate with other bloggers and designers?


I always, always collaborate with designers and bloggers through Skype because it’s so much easier to brainstorm ideas when you can see each other’s facial expressions and can bounce off of each other’s thoughts! I’ve done some awesome collaborations and shaped my career thanks to Skype video calls.

What’s the coolest style you’ve ever shared over Skype?

The coolest style I ever shared over Skype was probably the one I submitted for the Boyfriend Jeans Challenge! I loved that look, and I think a lot people did too, because it ended up in some amazing publications like British Vogue!

How do you think Skype can be used to enhance the Fashion Week experience?

I think Skype can be used to enhance Fashion Week by doing a live stream of the shows for those who can’t physically attend the shows. It would also be a fun idea to stream from backstage and be the first to share the makeup and hair trends. It would be cool to be able to say that it’s no longer true that those who attend the shows are the first to see the collections live as they hit the runway.

Tell us about your most memorable Skype moment?

My most memorable Skype moment is actually not one moment, but many moments put together. I’ve watched my little sister grow up over Skype by calling her every week, it’s so beautiful and amazing how children grow so drastically and fast.


What moments will you make with Skype?

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